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All ages — often under 5

Toys: what parents should know

Not an app — the physical shelf. Toys reach a child years before any account does, and two things changed: some now hold real conversations over the internet, and a viral feed can turn an ordinary one into an injury. No age gate, no terms of service, no report button.

2 advisories for Toys

highSerious risk — review it with your child this week.activeCurrently happening — we are seeing recent reports.Dangerous Challenge

The 'NeeDoh' heated squishy-toy trend causing severe burns

A viral trend has children microwaving gel-filled squishy toys until they burst — the scalding gel sticks to skin, and children have needed skin grafts and intensive care.

ToysTikTokYouTube
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highSerious risk — review it with your child this week.activeCurrently happening — we are seeing recent reports.Inappropriate Content

AI chatbot toys talking to children unsupervised

Plush toys with a microphone and a general-purpose AI inside are sold for children as young as three — and have discussed sexual content and pointed children toward knives and matches.

Toys
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