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TikTok: what parents should know

A short-video feed driven by a powerful recommendation algorithm that can amplify dangerous 'challenges' and mature content.

7 advisories for TikTok

criticalSevere risk of harm — act on this one today.activeCurrently happening — we are seeing recent reports.Dangerous Challenge

The 'Blackout Challenge' (choking / pass-out dares) on video feeds

A recurring viral dare urges children to make themselves pass out — it has been linked to multiple children's deaths.

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criticalSevere risk of harm — act on this one today.activeCurrently happening — we are seeing recent reports.Dangerous Challenge

The 'Benadryl Challenge' urging teens to overdose on allergy medicine

A viral dare pushes teens to take dangerous amounts of an over-the-counter antihistamine to hallucinate; overdoses can cause seizures, heart problems, and death.

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highSerious risk — review it with your child this week.activeCurrently happening — we are seeing recent reports.Dangerous Challenge

Dangerous viral 'challenges' spreading on short-video feeds

An overview of the ever-evolving class of viral dares that algorithmic feeds surface — with dedicated advisories on the Blackout and Benadryl challenges and the heated squishy-toy trend.

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highSerious risk — review it with your child this week.activeCurrently happening — we are seeing recent reports.Dangerous Challenge

The 'NeeDoh' heated squishy-toy trend causing severe burns

A viral trend has children microwaving gel-filled squishy toys until they burst — the scalding gel sticks to skin, and children have needed skin grafts and intensive care.

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highSerious risk — review it with your child this week.activeCurrently happening — we are seeing recent reports.Mental Health

Social media's link to rising teen anxiety and depression

Heavy social media use is associated with worse mental health for adolescents — especially girls — during a sensitive developmental window.

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highSerious risk — review it with your child this week.activeCurrently happening — we are seeing recent reports.Compulsive Design

Persuasive design: infinite scroll, autoplay, and variable rewards

Apps are engineered to maximize time-on-screen using the same reward mechanics as slot machines — and a child's self-control system isn't fully built yet.

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moderateMeaningful risk — worth knowing and watching for.monitoringQuiet right now — we keep watching for its return.Developmental Harm

Heavy screen use and the developing brain

Early, heavy screen exposure is linked to effects on sleep, attention, and the displacement of the play and in-person time young brains need.

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